Interesting article in Pharmaceutical Market Europe magazine explores the many ways Artificial Intelligence offers potential for pharma – including the type of personalized communications we’re doing for our clients.
Commentary from our Chief Strategy & Marketing Officer, Houda Kamoun, on how pharma marketers are using digital to deliver content HCPs value, including eCongress Coverage.
Our VP of Global HCP Analytics, David Laros, shares his perspective on how to determine, measure, and optimize the right multichannel mix.
Last month, we had the pleasure of participating in two industry events – the MM&M Transforming Healthcare Conference in New York City and the MedDev West Summit in San Diego. Here are a few of our key takeaways, and how we’re addressing them for our clients.